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Pioneering Data Collection: Barb and PAMCo Join Forces
Barb and PAMCo are launching a joint beta trial of shared data collection in October 2024, managed by their data collection partner, Ipsos. This initiative is part of PAMCo’s ongoing review to develop an enhanced measurement system for 2025.
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Ipsos Update – September 2024
Data, Healthcare, Education … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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85% say Britain is divided as concern about extremism rises
A new Ipsos poll, taken in the aftermath of the riots, finds that there has been strong public support for the police response and concern for the local communities most directly affected.
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The Next Generation of Luxury Shoppers: How Brands Can Embrace Change
New research, on behalf of Snapchat, explores shifting attitudes among young luxury buyers and the crucial role of technology in meeting their needs
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That’s a Nike ad?
Samira Brophy and Fernando Desouches, Director of New Macho, review Nike's new ad for The Drum and find two things to be missing: empathy and the brand.
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Missons, Milestones and Priorities
Track the government's performance on its key missions, milestones, and priorities.
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Advertising for Better Representation: Creativity for all
Committing to diversity, equity and inclusion within advertising goes beyond simply doing what is right for society; it is a strategic move that yields both immediate and long-term benefits for brands.
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From Hashtags to Votes: analysing online engagement during #GE2024
What have we learnt from the way the public have engaged with the election online?