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Clegg will hold balance of power
Sir Robert Worcester predicts a hung parliament thanks to the surge in support for the Liberal Democrats following the leaders' debates.
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The Leaders' Debates: The Final Verdict
Throughout the Leaders' Debates the Ipsos Worm has given a unique insight into how the public responded to what was said. Our final analysis examines what lessons can be learned for the future.
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The Ipsos Worm Explained
For all three debates, Ipsos has measured the reaction of undecided voters to what each leader says. The Today Programme has now used this data to create the best and worst possible political speeches.
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Reuters Marginals Constituency poll - Wave 4
The fourth of our polls in key marginal constituencies shows that with a week to go before polling day, almost half of voters say they may still change their mind.
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Fuel Duty and the Election Survey
An Ipsos survey for the RAC Foundation, undertaken 16-22 April 2010, highlights the importance the public attach to fuel duty on petrol and diesel as an election issue despite the considerable attention given to National Insurance in the first week of the campaign.
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General public attitudes towards a Financial Transactions Tax
This survey explored attitudes towards a Financial Transactions Tax amongst the general public of Great Britain.
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Reuters Marginal Constituencies poll - Wave 4
The fourth of our polls in key marginal constituencies, Ipsos's new poll for Reuters points towards a hung parliament; but a week before polling day, almost half of voters say they may still change their mind. Interviews were conducted on 23rd- 26th April 2010.
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Ipsos on... the NHS
The NHS is always a key battleground for the major political parties come election time, with most of the public believing it to be a great British institution that should be protected and maintained at almost any cost.
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Reaching the Business Elite
It is vital for marketers and media planners to understand how the Business Elite can be effectively reached. The BE surveys exist to help them do that.
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Additional questions from the April Political Monitor
Brown is now seen as the most statesmanlike leader, and Clegg is most trusted, while Cameron's ratings have declined since last year