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#NotaJoke. Branded Entertainment Oscar Style
How to win at Branded Entertainment. This Ipsos Connect global paper explores 3 key areas.
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Making an experience real
As more Virtual Reality (VR) content is produced, Neil Stevenson has been pondering a simple question: What makes 'good' VR content good, exactly?
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Digital Advertising
Finding the right metrics in a world with an almost infinite supply of data can be tricky. In this thought piece Ipsos Connect helps you move beyond meaningless metrics - to figure out the true long term effectiveness of your campaign.
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Diamonds Are No Longer Forever
Gailynn Nicks look at how The Diamond Producers Association harness the power of emotions for their newest advertising campaign targeting millennials.
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Connect:Live
Pre-test prior to launch or measure and optimise your Facebook video advertising during your live campaign
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Virtual Reality: Which Sectors have the Biggest Appeal for Consumers?
Virtual Reality(VR): Which sectors have the biggest appeal for consumers?
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Cheetahs, Chickens and Goldfish
Speed is good when it comes to customer service and beating competition. But it can sometimes be a mixed blessing, writes Andrew Green.
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Eleanor Thornton-Firkin, Head of Content and Creative Development, Ipsos Connect presents at the Future of Creativity
Speaking at our Future of Creativity event, Eleanor Thornton-Firkin discusses platform optimisation to get your advertising through the door. Listen to her top tips for the uninvited party guest.
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Survey finds VR needs to overcome its image problem
Britons are enthusiastic about the potential of Virtual Reality (VR), but the perception it is only for gamers is a barrier to it becoming mainstream, a new survey published today finds.