Search
-
Four in ten support plans to increase defence spending, but majority do not trust Conservatives to have right policies on defence
Twice as many Britons support the policy to increase spending to 2.5% of GDP as oppose it according to a new Ipsos poll
-
Three in four think it’s unlikely Rishi Sunak wins the next General Election
The public pessimism for the Prime Minister’s election chances now rivals that of his predecessor, Liz Truss, according to a new Ipsos poll.
-
Only half of UK workers have received learning opportunities at work, 1 in 2 have not learned about AI
The latest Ipsos research on learning in the workplace shows that half of UK workers have not been given opportunities to develop in their job. At a time when AI is beginning to rapidly alter many job roles, the study also reveals that more than 1 in 2 UK workers have not had the opportunity to learn about using AI at work.
-
Britons believe Rishi Sunak more likely than Keir Starmer to be booed or get no points were he to represent the UK at Eurovision
The public has little faith in either the Prime Minister's or Keir Starmer's musical talents were either chosen to represent the UK at the Eurovision Song Contest in Malmö.
-
Are we prepared for population decline?
New research from Ipsos’ 2024 Generations Report underscores why it’s more important to tailor communications, product development and service delivery to the values and expectations of different age cohorts.
-
Public perceptions of the Royal Family improve as Prince and Princess of Wales remain the most popular and over half believe King Charles is doing a good job
The Royal Family’s image remains strong and shows signs of improvement since the last Ipsos poll about the Monarchy in March.
-
A third of Britons support railway workers taking strike action
Ahead of upcoming disruption, a third of Britons support railway workers taking strike action while over half support Labour’s policy to renationalise passenger rail, according to Ipsos polling.
-
Ipsos Update – May 2024
Earth, plastics, politics … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
-
The Viability of Large Language Models for Conjoint and MaxDiff Analysis in Market Research
Ipsos has undertaken one of the largest research exercises in this field, eliciting over 250,000 AI generated responses to evaluate a range of LLMs across a diverse set of scenarios, comparing their performance against real-world data. This research offers a comprehensive insight into the transformative potential of LLMs on choice experiments and the strategic implications for businesses.
-
No significant change in Angela Rayner’s favourability ratings amidst ongoing tax row
The April 2024 Ipsos Political Pulse explores public attitudes towards political parties and leading politicians