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Ipsos Views - Black Friday: The story so far
Tim Denison of Ipsos Retail Performance takes us on a tour of the history of Black Friday, identifies some successes (and failures) along the way, and offers some thoughts as to what the next few years might bring.
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Ditch the traditional family structure
Marketers need to urgently reassess their views of the family unit, which has become more complex and diverse as marriage declines, divorce rates rise, people become parents later and have fewer children, writes Hanna Chalmers, Senior Qual Director, Ipsos Connect for WARC.
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Britons believe Clinton will win US Presidency
Britons, along with most citizens around the world, believe Hillary Clinton will win the upcoming U.S. presidential election, new global research from Ipsos finds.
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Diamonds Are No Longer Forever
Gailynn Nicks look at how The Diamond Producers Association harness the power of emotions for their newest advertising campaign targeting millennials.
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Does your brand tracking need a work out?
To measure effectiveness, you need to go beyond econometrics and focus on people, writes Caroline Walker, Managing Director, Ipsos Connect for the IPA.
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The Reputation Council Report 2016
Established in 2009, the Ipsos Reputation Council brings together senior communicators from many of the most respected corporations in the world.
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The Millennial Influence
In this paper VocaLink, following Ipsos research, explores trends in millennials' current payment behaviour and looks at how millennials see payments operating in the future.
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Infrastructure plans - public says "get on with it, (but do it right)"
New research on public attitudes to infrastructure development has an encouraging message for the industry, but many challenges lie ahead, blogs Ben Marshall in Infrastructure Intelligence.
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Connect:Live
Pre-test prior to launch or measure and optimise your Facebook video advertising during your live campaign
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Attitudes to potentially offensive language on TV and radio
A new report by Ipsos for the regulator Ofcom outlines public attitudes to offensive language on TV and radio.