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Does your brand tracking need a work out?
To measure effectiveness, you need to go beyond econometrics and focus on people, writes Caroline Walker, Managing Director, Ipsos Connect for the IPA.
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Christmas in Cannes
With John Lewis' Monty the Penguin recently winning at the Cannes Lions Eleanor Thornton-Firkin and Leah McTiernan analyse what made the campaign so successful.
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Preparing for later life; working longer and saving more
This research by Ipsos in partnership with the Social Market Foundation for the Joseph Rowntree Foundation explores people's attitudes and expectations about working longer and saving more for retirement and the barriers that prevent them from doing this.
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Ipsos Research Highlights - December 2015
In the December 2015 issue of Ipsos Research Highlights, we reveal the public's views of air strikes in Syria, our latest Perils of Perception study, and how social connections matter more as we age.
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Eight in ten Britons will speak to their neighbours over Christmas
A new survey commissioned by The Challenge reveals that 8 in 10 people in Britain will speak to their neighbours over the Christmas period. By contrast, only 14 per cent of people said they never speak to their neighbours.
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The inevitability of coalition? MPs and candidates predict the election
This general election will see precedents overturned. Hannah Merritt examines how MPs and parliamentary candidates predict the election will turn out.
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Public persuasion: Emergence of driverless cars in Europe
Driverless cars are to hit the street soon but are the public ready? Ilana Tyler-Rubinstein talks about what motoring journalists think about this brave new world.
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Women bear the brunt of festive stress, but Britons still looking forward to Christmas
Ipsos's Political Monitor shows that Britons are looking forward to Christmas and are not worried about the cost.
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Economic Optimism falls to its lowest level since July 2013
Ipsos's Political Monitor for December shows a majority believe the Conservatives would cut too much if they win the 2015 general election.
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Sainsbury's Christmas ad 'not offensive' says facial coding study
Despite complaints to ASA, facial coding data from Ipsos ASI shows no sign that the Sainsbury's ad is provoking high levels of ‘disgust’.