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CBI/Ipsos survey: COVID-19 provides pathway to future of carbon reduction, flexible working & local shopping
Data released on first day of the 2020 CBI Annual Conference suggests majority of firms see response to COVID-19 as an opportunity to build back better
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The Last of Us Pt. 2: The power of gaming storytelling
This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.
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Lockdown TV: Staying close to your audience
This article explores the key findings from our Lockdown TV study with Thinkbox to demonstrate the importance of staying close to your audience in order to deliver on their needs.
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Pictures speak louder than words: Towards a new understanding of brand choice
Using metaphor elicitation to gain a truer consumer-centric measure of influence.
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Communicating Public Health: Conversations about the COVID-19 pandemic - Report 4
This, the fourth report of four for Future Care Capital from Ipsos, looks at some of the discussions about mental and physical health among social media users during the pandemic.
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Communicating Public Health: Conversations about the COVID-19 pandemic - Report 3
Social media analysis reveals the challenges and concerns of frontline workers during the first wave of the pandemic according to this third in our series of four reports for Future Care Capital from Ipsos.
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Tax Advantage Share Schemes (TASS)
Qualitative research from Ipsos on behalf of HMRC to explore motivations and barriers to uptake of Tax Advantage Share Schemes (TASS).
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Communicating Public Health: Conversations about the COVID-19 pandemic - Report 2
Humour, strong emotions and videos about hand-washing in evidence as the British public turns to social media during lockdown according to this second in our series of four reports for Future Care Capital from Ipsos.
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Research into the trusted helper population
Ipsos was commissioned by HM Revenue & Customs (HMRC) to explore the characteristics and behaviours of trusted helpers, and those they help.
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Exploring perceptions and attitudes towards the extension of fit note certification
Ipsos was commissioned by the Employers, Health and Inclusive Employment directorate (EHIE) to undertake qualitative research with employers, employees, and a range of healthcare professionals (HCPs) across Great Britain. The research explored the experiences of these groups with the current fit note process, as well as their perceptions and attitudes towards extending fit note certification powers to a wider range of HCPs.