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What does the GP Patient Survey tell us about people with long term mental health conditions?
Rachel Burkitt looks at what the GP Patient Survey (GPPS) data reveals about patients reporting a long-term mental health condition.
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Communities
Communities enable collaborative environments for brands to interact with people in real-time. They help you build insights, drive innovation and gain influence by accessing on-tap audiences eager to provide input that will have an impact.
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Six mega trends in TV
From real-time optimisation, to storylines that progress across different screens, Ipsos Connect's Beckie Goodfield in Mediatel examines the game-changing developments for TV and its advertising.
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Device Agnostic
A growing number of respondents want to take surveys using a mobile device (smartphones, tablets and laptop) which means we need to stay ahead of the game in our development of device agnostic survey design.
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Google Glass - Dead, but not buried
In this blog MediaCT's Stephen Johnson discusses Google Glass and the product testing.
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Behavioural Economics: from behavioural insight to Innovation
The use of behavioural economics in research has been a healthy injection to the market research industry, making sure that the quirks of human behaviour are not only acknowledged, but cherished.
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Ipsos Top Cities
Simon Atkinson and designer Tom Warren illustrate how the largest ever global research study on the best city to do business in, live in and visit was put together.
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We think more than behavioural economists think we think
We think more than behavioural economists think we think, says Oliver Sweet, head of Ethnography. Ipsos.
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Three Screen Behaviour: Online Use Over a Day
For the 2012 MRG conference Google and Ipsos MediaCT teamed up to look at the effect that three screen ownership (PC/Laptop, Smartphone and Tablet) has on online and offline behaviour.
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Every day is whisky day
Christmas is a time for giving, and new opportunities exist in the Whisky category to break down problematic barriers.