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School leaders' views on the state of education
The Key's school leaders are unconvinced by the current Government's performance on education - just 10% are satisfied with the Government's education record, while 77% are dissatisfied.
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Communicating your brand purpose - Why you should not believe everything people say
Many of the world's largest companies have embraced the concept of Brand Purpose and are orientating their brands around it. But how much are consumers actually influenced by a brand having a clear purpose that focuses on the wider world and does this affect their likelihood to buy a product? In this paper Jon Harper and Marcus Reidy from Ipsos Connect explore both whether brand purpose affects consumers' opinion of a brand and whether a positive reaction increases their likelihood to buy.
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What do MPs think of randomised controlled trials (RCTs)?
A survey of MPs' attitudes has found unexpected support for using randomised controlled trials to test social policy. It also found tensions over fairness, and a preference for personal stories when talking to the public.
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Seven Lessons from the 2015 Seven Leaders' Debate
For the first ever seven-way leaders’ debate, and the first debate of the 2015 campaign, the Ipsos “worm” returned from its last appearance in 2010.
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Delivering great customer experiences: three steps to business transformation
Britain’s businesses leaders believe it is time to raise their game in delivering a great service experience to their customers. But what should they be doing to make a difference? Giving their employees the stories and tools to really make a difference for customers, says Matthew Chatterton of Ipsos Loyalty.
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Ipsos Connect Tech Tracker Q1 2015
Ipsos Connect's Tech tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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Online is the now, not the future, so why bother with face-to-face surveys?
In his most recent blog John Carroll discusses whether online can truly replace face-to-face research.
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Eurofound launches sixth edition of survey assessing working conditions across Europe
On Monday 2 February 2015 Eurofound launched the fieldwork for the 6th European Working Conditions Survey (6EWCS) which will be conducted in the UK by Ipsos.
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A third of young people think social media will influence their vote
Ahead of a major debate hosted by Ipsos, King's College London and the Media Standards Trust, new research reveals that the British public has an ambivalent attitude towards the impact of social media platforms such as Facebook and Twitter on political debate.
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curioCT
In curioCT MediaCT discusses key trends affecting organisations and customers in today's technology focused world.