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When it comes to TV debates, Cameron is no coward - he's calculating
When it comes to the leaders' debates, Cameron is doing the same as prime ministers past writes Roger Mortimore in The Conversation.
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Brand Purpose - Why brands need to be Superheroes
It's not enough to be normal. Today's digitally driven world is often described as "the new normal" but to succeed today, brands need to be better than normal. They need to be Superheroes - in this paper Phil Shaw looks at how brands need to be driven by a clear Purpose, be a force for good and be fast & agile.
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Ipsos Launches Ipsos Connect for Brand Communication, Advertising and Media Services
Ipsos is pleased to announce the launch of Ipsos Connect, a global specialized business to coordinate Ipsos’ services in the domains of Brand Communication, Advertising and Media. Ipsos Connect amalgamates the legacy brands of Ipsos ASI and Ipsos MediaCT.
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Social Listening Evaluation of the #BackClimateAction Tweetathon
Ipsos conducted a social listening evaluation of a "Tweetathon" promoted jointly by the Departments for Energy and Climate Change (DECC) and Business, Innovation and Skills (BIS) on 25th November 2014.
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Google Glass - Dead, but not buried
In this blog MediaCT's Stephen Johnson discusses Google Glass and the product testing.
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Millions of visits to The Royal Parks in London, and high ratings given by visitors
During 2013/14 Ipsos carried out a programme of visitor research for The Royal Parks, an executive agency of the Department for Culture Media and Sport.
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Having their say - further public views on Charities
Polling recently conducted by Ipsos for New Philanthropy Capital shows that the public clearly view transparancy as an important factor when thinking about the charity sector .
This research follows the publication last year of our 'Matter Of Trust' poll, which completes the set of questions asked to this sample on their views of charities. -
More people think we're talking about immigration "too much"
New polling by Ipsos shows that two in five people (37%) think immigration has been discussed too much.
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Beyond The Hype - The Value of Emotional Advertising
What can brands learn from the past year in advertising that will help them create even better campaigns in 2015? In this paper, Jon Harper looks beyond the hype to understand how brands can leverage the power of long-term emotional brand building while ensuring they achieve short-term targets too.
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Can you win an election debating transport policy?
As a political battleground, the UK’s transport sector is becoming increasingly high profile. Tom Fife-Schaw asks if debate on transport policy can be a vote winner.