Search
-
Public Views of Funding Methods for the BBC
Ipsos's survey for the BBC finds the license fee to be the most supported method of funding the BBC.
-
Ipsos Connect Tech Tracker Q4 2014
Ipsos Connect's Tech tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
-
IPA Effectiveness Awards 2014
This year's IPA Effectiveness Grand Prix award went to Adam&Eve/DDB for their `Good Call' campaign for Fosters. In this paper from Ipsos ASI discover the secrets to their success and how you can apply the learnings to your own brand.
-
Insights Without Asking
In our latest thought piece, Ipsos MediaCT looks at how Passive Measurement tools, such as automatic tracking devices on smartphones, can benefit market researchers and their clients.
-
What can Twitter's reaction to the UK autumn statement tell us?
Steve Ginnis of Ipsos and Carl Miller of Demos write in the Guardian on our analysis of tweets during Chancellor George Osborne's autumn statement.
-
Sainsbury's Christmas ad 'not offensive' says facial coding study
Despite complaints to ASA, facial coding data from Ipsos ASI shows no sign that the Sainsbury's ad is provoking high levels of ‘disgust’.
-
Making Real Time The Right Time
This paper looks at the importance of both real time and right time marketing - connecting with consumers in the moments that matter, and how research provides the opportunity for better creative and innovation.
-
Labour support lowest since before 2010 general election
Support for the Labour Party is at the lowest level since the final days of Gordon Brown's premiership, November's Ipsos Political Monitor reveals.
-
Britain's banks are starting to mend their reputations
Chris O'Brien looks at personal finance journalists' rising expectations for the retail banking sector.
-
Does the face still fit? Can Celebrity Still Sell in 21st Century Advertising?
This paper looks at how celebrities will lend your brand fame, aid cut through and ideally some of that celebrity aura is transferred to your product or brand, but beware of the potential damage.