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Keeping the Future Sweet - Trends in the Chocolate Industry
Our deck looks at the key trends that are shaping the chocolate industry , highlighting areas where we could apply our expertise around communications and innovation.
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Every day is whisky day
Christmas is a time for giving, and new opportunities exist in the Whisky category to break down problematic barriers.
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Of mascara and make-believe
Jo Lee, Research Manager at Ipsos ASI looks at how make-up brands have to walk a fine line when advertising to avoid falling foul of ASA's guidelines.
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Ipsos appointed to research Scottish referendum question
Ipsos has been appointed by the Electoral Commission to undertake research with voters of the question to be used in the referendum on Scottish independence.
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House prices: what do the public think will happen next?
Financial Statement Blog: Ben Marshall blogs on what our research for Halifax tells us about how good the public are at predicting house price movements.
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Odds on for Disaster
Forecasting is tough and will never be an exact science, however with a disciplined approach, careful planning and the right expertise, the output of a forecasting exercise can deliver accurate results, writes Richard Boyko, Director, Ipsos InnoQuest.
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RAJAR tests new smartphone derived audience analyses, powered by MediaCell
Ipsos MediaCT has been commissioned by RAJAR to extend and expand its Radio Listener Panel for a further year.
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Marketing to women
Rob Alleyne at Ipsos ASI looks at the increasing number of brands choosing to target marketing campaigns specifically at women and highlights that there are a few key factors that need to be considered.
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Europe: It's Back
Simon Atkinson discusses in The Huffington Post whether Europe has ever been an important issue for voters.
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The acceptability of carrots
Jane Eunson and Lorraine Murray on the moral acceptability of using financial incentives to change behaviour.