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Pangborn Sensory Science Symposium
Join Ipsos at the 2025 Pangborn Conference to connect with our global and local product testing experts and learn about the latest innovations in product testing.
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Short-Form Social Misfits
The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts
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Conflicting Global Perceptions around AI present Mixed Signals for Brands
In an atmosphere of both worry and wonder surrounding the use of AI, trust issues abound. Our 30-country report reveals regional differences in the level of excitement about advances in artificial intelligence, confidence in responsible use, and expectations of future impacts.
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Young men believe women prioritise attractiveness and financial status when dating, but young women say kindness and humour more important
New polling shows young men believe women prioritise attractiveness & financial status in partners, but female peers say sense of humour & kindness more important.
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One third of Britons say they would view Reform UK more negatively if Liz Truss were to join the party
34% say that former PM Liz Truss defecting to Reform would make them view the party more negatively. 13% say they would view the party more positively.
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Price trumps planet? Britons want sustainable products, but on a budget
While concerns about the environmental and social impacts of purchasing decisions are rising, price remains the most important factor for British consumers, with 93% rating it as very/somewhat important.
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Truth vs. Entertainment: The allure of news influencers
Our latest data reveals human attitudes in all their complexity. Presented at the Anthropy National Gathering, we carried out research to understand not just what news our country was consuming, but why.
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Over 2 in 5 Britons think utility and broadband companies are raising prices to increase profits, ahead of "Awful April"
76% of Britons say they are spending more on their typical household grocery shop than last year – 36% of whom are finding this difficult to afford.
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Why Including Women in UK Policy Making about Violence Against Women and Girls is Key to Accelerate Action in 2025
How government and police can earn back the confidence of women who’ve lost faith in their ability to tackle VAWG.