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MPs have more confidence in the US-UK “special relationship” than British public, according to Ipsos poll
Just 36% of Britons say that there is currently a ‘special relationship’ between the US and UK – however, in a separate survey of MPs 73% said that it still exists.
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Honouring Sir Robert Worcester
Ipsos is deeply saddened to hear of the passing of Sir Robert Worcester, a trailblazer in the field of market research and political polling, who died on Friday 5 September 2025.
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Navigating Through Turbulence
The golden rule of reputation? It’s never built in isolation—context is everything, and it’s more turbulent than ever.
Key Influencer Tracking
The Key Influencer Tracking program is a suite of multi-client studies that examine the attitudes and opinions of a range of elite, opinion-forming stakeholder audiences.
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Chief Sustainability Officers Globally Feel Ambitions Outpace Action on ESG
45% of Ipsos ESG Council members say they spend more time on reporting requirements than on delivering actual ESG priorities.
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57% of the UK public think there will always be significant levels of homelessness
A new Ipsos survey commissioned by St. Mungos reveals that just 29% of UK adults surveyed know how they could support people experiencing homelessness.
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Ipsos Almanac 2025
Our reflections on the key events, trends and surprises of 2024 and what this means for the year to come - it's the Ipsos Almanac 2025.
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The Rise of Generational Wealth
Ipsos conducted this research on behalf of Quintet and BlackRock during Aug – Sept 2024. Ipsos was commissioned to design and carry out the survey to understand High Net Worth Individuals’ attitudes towards their wealth and outlook for the future, including plans for passing on wealth and retirement plans.
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Half of Britons more fearful than hopeful about how Labour’s Budget announcements will impact public services, their personal finances - however, Labour more trusted on the economy than the Conservatives
A new Ipsos poll, conducted between October 11-14, 2024, reveals that half of Britons are more fearful than hopeful about how Labour’s Budget announcements will impact public services (46% to 18%), as well as their personal finances (53% to 11%).
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Majority of Britons in favour of implementing a ‘Right to Switch Off’
A new Ipsos poll shows that a clear majority of Britons (70%) support Labour’s proposed ‘Right to Switch Off’ policy.