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Ipsos/HMRC study with businesses that have claimed National Insurance contributions relief on the earnings of eligible veterans they employ
This Privacy Notice explains who we are, the personal data we collect, how we use it, who we share it with, and what your legal rights are.
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Economic optimism falls to lowest level for one year anniversary after GE since Margaret Thatcher in 1980
Ipsos Economic Optimism Index worsens to -56, with 68% expecting the economy to get worse over the next 12 months. Immigration remains the biggest issue facing the country, mentioned by 40%.
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Beyond Gaming: What you need to know
The video game industry is not just a niche market; it is a global entertainment powerhouse that continues to outpace other sectors.
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Introducing our new voting intention methodology in Scotland
Ipsos shifts to online random probability KnowledgePanel for Voting Intention polling in Scotland.
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SNP out in front in Scotland as Starmer’s satisfaction ratings fall
New Ipsos polling for STV News shows the SNP on a 31% share of General Election voting intention, nine points ahead of the Labour Party.
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Ignite Growth with Collective Innovation
Ipsos, one of the world’s leading market research companies, announces today the launch of Collective Innovation, an end-to-end offer designed to help businesses accelerate their innovation development with higher success rates.
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Every Mode Everywhere All At Once? A Practical Guide to Mixed-Mode Surveys
Designed for commissioners and practitioners alike, this guide distils our hands-on experience and methodological insight into clear, actionable advice for navigating the complexities of mixed-mode surveys.
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Reform's Ipsos record 9-point lead over Labour, as public satisfaction with government nears lowest point recorded under a modern Labour administration
Labour’s 25% voting intention is the lowest share Ipsos has recorded for Labour since October 2019.
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Introducing our new voting intention methodology
Why Ipsos is shifting to online random probability KnowledgePanel for Voting Intention polling.
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Healthcare vs Evolution: Can GLP-1s Rewrite Our Evolutionary Story?
Our evolutionary tale began 6 million years ago, when humans were programmed to hoard calories in a world of scarcity. Today, that ancient wiring has become our greatest health risk.