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Ipsos/HMRC study with businesses that have claimed National Insurance contributions relief on the earnings of eligible veterans they employ
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Public priorities on NHS, economy and bills clash with scepticism over government delivery, new Ipsos poll finds
The economy/cost of living, NHS waiting times and small boat crossings continue to dominate public agenda. Despite these being public priorities, the government receives negative net satisfaction ratings across all thirteen milestones tested.
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Immigration tops Britons’ concerns as public divided on whether it is acceptable to protest outside asylum hotels
Three in ten (31%) say their local area is housing more than its fair share of asylum seekers, doubling to 61% of Reform UK voters. The public is divided on the acceptability of protesting outside hotels housing asylum seekers (36% acceptable vs. 39% unacceptable).
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Ipsos @ Party Conferences 2025
From Brighton to Bournemouth, Liverpool to Manchester, Ipsos is on the road this autumn, bringing data-driven insights to the heart of UK politics. Join us at this year’s party conferences as our experts take the stage and share public opinion research.
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Boris Johnson slight favourite with public if Kemi Badenoch falters – but half say none of the above or don’t know
Among 2024 Conservative voters, Boris Johnson is the clear favourite to succeed Kemi Badenoch, with 24% choosing the former PM. However, 2024 Reform UK voters are split between Johnson and Robert Jenrick.
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A year on from Southport and subsequent riots, 8 in 10 continue to say Britain is divided
81% of Britons say society is divided, rising to 91% of those aged 55-75 and 90% of Reform UK voters.
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Half say Labour is doing a bad job at delivering a mission-led government
While Labour leads as the party seen as most likely to achieve its missions to improve the NHS and break down barriers to opportunity, Reform UK leads on “taking back our streets”, and the Greens on clean energy.
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Economic optimism falls to lowest level for one year anniversary after GE since Margaret Thatcher in 1980
Ipsos Economic Optimism Index worsens to -56, with 68% expecting the economy to get worse over the next 12 months. Immigration remains the biggest issue facing the country, mentioned by 40%.
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One year on: Economic optimism has halved since July 2024 as 6 in 10 think economy will get worse
Ipsos' Economic Optimism Index stands at -44; an improvement from earlier in year, but 60% still think the economy will get worse over the next 12 months and only 16% say it will get better.
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SNP out in front in Scotland as Starmer’s satisfaction ratings fall
New Ipsos polling for STV News shows the SNP on a 31% share of General Election voting intention, nine points ahead of the Labour Party.