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A study of the eating habits of children aged 16 to 18 months
Ipsos UK, on behalf of the Office for Health Improvement and Disparities, invited parents/caregivers of children aged 16 to 18 months to complete a survey about their child’s eating habits. The findings are helping to fill an evidence gap around the diet and nutrition of children of this age.
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Majority of Britons think their high street has too many vape shops and hairdressers, Ipsos poll reveals
79% of Britons believe crime and anti-social behaviour is a "big problem" in the UK as a whole. This falls to 37% when people speak of their local area.
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Navigating Through Turbulence
The golden rule of reputation? It’s never built in isolation—context is everything, and it’s more turbulent than ever.
Key Influencer Tracking
The Key Influencer Tracking program is a suite of multi-client studies that examine the attitudes and opinions of a range of elite, opinion-forming stakeholder audiences.
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Eurovision polling: fears of “nul points” for the UK on the rise as public selects which songs political leaders would sing in Switzerland
Just over two in five (43%) think that the UK will receive no points in this year’s Eurovision Song Contest, a 19 ppt jump from last year.
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Pulse Check - April 2025
Reform UK: local elections, big test.
Stay informed on the latest shifts in public opinion and political sentiment. Pulse Check delivers key insights from Ipsos' data on politics and public services to help you navigate the evolving landscape. -
Price trumps planet? Britons want sustainable products, but on a budget
While concerns about the environmental and social impacts of purchasing decisions are rising, price remains the most important factor for British consumers, with 93% rating it as very/somewhat important.
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Pulse Check - Tariff Special - April 2025
Stay informed on the latest shifts in public opinion and political sentiment. Pulse Check delivers key insights from Ipsos' data on politics and public services to help you navigate the evolving landscape.
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The proportion of Britons saying there isn’t a “special relationship” with the US doubles in one year amidst concern over tariffs
Only three in ten (30%) Britons now agree there is a "special relationship" between the US and UK - a significant 17-point drop from previous year.
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Truth vs. Entertainment: The allure of news influencers
Our latest data reveals human attitudes in all their complexity. Presented at the Anthropy National Gathering, we carried out research to understand not just what news our country was consuming, but why.