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Introducing our new voting intention methodology in Scotland
Ipsos shifts to online random probability KnowledgePanel for Voting Intention polling in Scotland.
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SNP out in front in Scotland as Starmer’s satisfaction ratings fall
New Ipsos polling for STV News shows the SNP on a 31% share of General Election voting intention, nine points ahead of the Labour Party.
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Reform's Ipsos record 9-point lead over Labour, as public satisfaction with government nears lowest point recorded under a modern Labour administration
Labour’s 25% voting intention is the lowest share Ipsos has recorded for Labour since October 2019.
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Introducing our new voting intention methodology
Why Ipsos is shifting to online random probability KnowledgePanel for Voting Intention polling.
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Truth vs. Entertainment: The allure of news influencers
Our latest data reveals human attitudes in all their complexity. Presented at the Anthropy National Gathering, we carried out research to understand not just what news our country was consuming, but why.
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Half of 16–34-year-olds trust news from online influencers, even with concerns about ‘widespread fake news’
Only 31% of Britons trust online news from influencers and individuals a great deal or a fair amount. However, this rises to half of 16–34-year-olds. 55% of younger people say they get online news from influencers every single day, despite thinking ‘fake news’ is prevalent.
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New Ipsos measurement contract as PAMCo advances collaboration with Barb
The new approach to data collection means PAMCo optimises their use of high-quality face-to-face interviews.
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How the voters voted
Our long term political and social trends have been collected over the last 30+ years and are unrivalled amongst polling organisations.
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Half of Brits say they will listen to their friends and family when deciding who to vote for at the next General Election
New Ipsos polling Ipsos explores how Britons follow stories about politics and current affairs, and who they will listen to most when it comes to deciding how to vote.