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Shopper Insights
Grow sales in an evolving omnichannel world.
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Digital Doctor 2023: What is the digital reality among Doctors in the era of AI and patient empowerment?
Discover Digital Doctor 2023, a 20-market study across Primary care, Paediatrics, Oncology and Neurology.
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Ipsos finds doctors remain wary over patient use of health data, but are excited about AI in diagnosis
More than two in three of the physicians Ipsos surveyed globally are excited about the role of artificial intelligence (AI) in the future of healthcare, according to the 2023 Ipsos Digital Doctor global survey.
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Where brands and retailers should place their bets this holiday shopping season
Inflation, the environment, Covid-19 and the war in Ukraine are all forces brands and retailers must consider ahead of Black Friday and Christmas shopping.
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Beyond Omnichannel To Convergent Commerce Ecosystems
Integrating retail into consumers’ everyday lives
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Ipsos Update - January 2022
We start the year with a look at the global public’s predictions for 2022 and the latest research on the key issues ahead, including inflation, living with Covid-19, and climate change.
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Up close and personal: Humanising omnichannel
Humanising omnichannel means seamless customer journeys are just the start.
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Healthcare Insight Forum: Omnichannel
The subject for our latest Healthcare Insights Forum was not hard to decide on; a topic high on the agenda for many working in pharmaceutical marketing and commercial teams, customer engagement through omnichannel marketing.
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Navigating the increasingly fragmented world of emerging channels and shoppable touchpoints
This paper explores some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.