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Nearly 1 in 2 Britons (47%) say women’s equality has gone far enough
Ipsos’ annual International Women’s Day finds 60% of Gen Z men across 31 countries think women’s equality discriminates against men.
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Ipsos Predictions for the UK in 2024
As 2023 comes to an end, Ipsos asked the British public to look forward to what 2024 could bring. From a general election, to a general strike, heatwaves to aliens, what has next year got in store for us?
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NHS 75: How behavioural science can unlock the potential of digital health
Earlier this month the NHS marked 75 years, and it got us thinking about the potential value digital health interventions could offer to the NHS in future, and how behavioural insights can encourage their uptake.
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Ipsos finds doctors remain wary over patient use of health data, but are excited about AI in diagnosis
More than two in three of the physicians Ipsos surveyed globally are excited about the role of artificial intelligence (AI) in the future of healthcare, according to the 2023 Ipsos Digital Doctor global survey.
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Welcome to the Metaverse
The metaverse: what it is now, what it will become and how you can be a part of it.
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Gen Z and the Metaverse
Ipsos partnered with Nokia to reach out to Gen Z in the UK, US, Korea, Brazil, and UAE – via the metaverse – in a first of a kind study. We discovered that engagement is high, social experience is critical and virtual identity has a key part to play.
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Despite around half of school leavers (54%) saying they have had education on climate change in the past year, confusion and misunderstanding prevail
New research from Ipsos, in partnership with The Royal Meteorological Society shows an opportunity for better climate education in schools in Great Britain.
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NHSX reviews published on digital technology innovation and digital skills in Adult Social Care
NHSX, a joint unit bringing together teams from NHS England and the Department of Health and Social Care to drive the digital transformation of health and care, commissioned Ipsos, the Institute of Public Care (IPC) at Oxford Brookes University and Skills for Care to conduct two related reviews about digital technology used in adult social care and the digital skills capabilities of the adult social care workforce.
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Ipsos Update - October 2021
Global risks, trust in research, virtual reality and the global influence of Germany are just some of the topics featured in this month’s round up of research and analysis from Ipsos around the world.
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Creating a sense of presence: The power of virtual and augmented reality
Exploring the demand for more immersive experiences as we move into a more digital world.