The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
Great Minds and Rising Stars Feted at Annual ARF Awards Luncheon
P&G’s ‘Moms’ Campaign Garners Olympic-sized Win, as Clorox, Kraft, and ConAgra Score Points at Annual Advertising Research Awards
Citizens in 24 Countries Assess the Current State of their Country's Economy for a Total Global Perspective
Ipsos Healthcare's Elys Roberts joins Pharmaceutical Executive's Advisory Board
