The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
Few Americans say they're reading positive news about the economy, though more Republicans say they're seeing it than Democrats, according to new polling from the Ipsos Consumer Tracker
New survey sheds light on importance of investing in employee health, benefits navigation, and beyond-basic health needs
Question order in election surveys potentially impacts perceived performance of 3rd party candidates
Ipsos, one of the world's leading market research companies, will be at Cannes Lions, the International Festival of Creativity, from 17 to 21 June 2024.
11 June 2024
Time
12pmPT/3pmET
Below are five charts showing where Black Americans stand on Biden and Trump and why Biden might have an enthusiasm problem among younger Black Americans
Ipsos in partnership with RTL Ad Alliance will host a series of essential conversations with top brands at our central beach venue discussing best-in-class marketing strategies and campaigns.
What the Ipsos Consumer Tracker reveals about how credit utilization varies by generation — and how it fits into the broader economic picture
A new Ipsos poll also finds that younger Americans are more likely to use food delivery apps compared to older Americans
![[WEBINAR] What the Future: Shopping](/sites/default/files/styles/112xs/public/ct/event/2024-05/feature.jpg?itok=UJeKjmp_)
