The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Brands shouldn't overlook the partisan common ground on healthier food, or the strong demand for safety and transparency among mothers and women.
The July Reuters/Ipsos Core Political shows that Americans remain split on what is the most important issue facing the country today.
Democratic Party Declines in Favorability As Republican Party Recoups
Global Market Research Leader Integrates Extensive Gaming Experience and Research Toolbox for Gaming Sector
As compared to last year, more Thanksgiving travelers stay with friends and family instead of hotels (22%), drive instead of fly (17%), and take shorter trips (14%)
Two In Three (66%) Parents with Kids in the Home Get 6 Hours or Less of Sleep, With 17% Getting Less than 5 Hours
