News & Events

Americans think America’s greatness continues to decline

When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.

A plurality of parents expect to spend the same on back-to-school

Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker

James Conrad joins Ipsos as Executive Vice President for Market Strategy and Understanding

Conrad brings world-class insight and understanding to MSU

Inflation Leading Americans to Change their Lifestyles to Offset Rising Costs

Young Americans Adversely Affected with 60% Reducing Saving Contributions

Many Americans have engaged in age-gap dating

New Ipsos poll finds gender imbalances in what Americans find socially acceptable when dating

Effie U.S. Awards Gala

The consensus of dissensus

Five charts on guns, reform, and tribalism in America today.

Most Americans want strong or moderate gun regulations

A new Ipsos poll, fielded in the wake of the recent mass shooting at an elementary school in Uvalde, Texas, finds that Americans support gun control measures but do not have much optimism about new laws

What Worries the World – May 2022

Inflation remains the top global worry after rising for tenth month in a row.

Ipsos Core Political : Presidential Approval Tracker (05/25/2022)

This week’s Ipsos’ Core Political has President Joe Biden with his lowest approval rating yet (36%) as the majority of Americans (70%) believe the country is off on the wrong track.