The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
Few Americans say they're reading positive news about the economy, though more Republicans say they're seeing it than Democrats, according to new polling from the Ipsos Consumer Tracker
Ipsos ASI Launches Next*Connect Research Solution; Ensures Advertising Investments Deliver Even In Toughest of Times
Leisure and Media Habits of 18-34 Year-olds Highlight Cultural Similarities, Differences of U.S. and Canada
Other Major Grievances Pertain to Salesperson's Trustworthiness and Price's Fairness
Lifestyles and Values among 18-34 Year-olds Differ When Crossing the 49th Parallel
