The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
New USA Today/Ipsos poll shows most Americans see FEMA’s role as very necessary; a plurality expect the federal response to a disaster like Katrina would be worse today
According to the August Reuters/Ipsos Core Political survey, Americans express divided views on the most important problem facing the country.
Forrester names Ipsos MMA a Leader in The Forrester Wave™: Marketing Measurement and Optimization Solutions, Q1 2022 Report.
New ABC News/Ipsos poll finds Americans divided on involvement in Ukraine, Supreme Court
Norms around what forms of speech are acceptable are rapidly changing.
New Ipsos poll also finds bipartisan consensus for U.S. diplomatic boycott.
Six in ten say they are now less comfortable making household purchases than they were six months ago
The collaboration will generate industry-relevant insights about attention, emotion, memory and desirability for marketing, advertising, financial decision making and more.
About two in five Americans report they approve of how Joe Biden is handling the presidency.
