The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.
Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker
Consumer Confidence Increases Following Stability Last Month
New survey sheds light on importance of investing in employee health, benefits navigation, and beyond-basic health needs
Question order in election surveys potentially impacts perceived performance of 3rd party candidates
Ipsos, one of the world's leading market research companies, will be at Cannes Lions, the International Festival of Creativity, from 17 to 21 June 2024.
11 June 2024
Time
12pmPT/3pmET
Below are five charts showing where Black Americans stand on Biden and Trump and why Biden might have an enthusiasm problem among younger Black Americans
Ipsos in partnership with RTL Ad Alliance will host a series of essential conversations with top brands at our central beach venue discussing best-in-class marketing strategies and campaigns.
What the Ipsos Consumer Tracker reveals about how credit utilization varies by generation — and how it fits into the broader economic picture
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