The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Marketers should identify the unique, tangible features of their EV models, and build creative campaigns around those specific solutions.
The third edition of our Equalities Index covers 31 countries, and finds twice as many think campaigns to promote equality should go further (43%) than believe they ought to be rolled back (21%).
The majority of Americans are familiar with the updated mask usage and social distancing guidelines published by the CDC, over half say they are not planning to quickly return to pre-coronavirus activities
This Country Financial/Ipsos poll finds that half of Americans report no financial impact from COVID-19.
One hundred days since being sworn in, we checked in on how President Biden performs on the nation's top issues
The picture is as complicated as the labor force itself
Some Americans report improving mental health as fears about returning to “normal” pre-COVID life recede. Meanwhile, Americans are feeling more secure about their purchasing power.