The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Brands shouldn't overlook the partisan common ground on healthier food, or the strong demand for safety and transparency among mothers and women.
The July Reuters/Ipsos Core Political shows that Americans remain split on what is the most important issue facing the country today.
An Ipsos ASI Brand*Graph 360 Case Study
An Ipsos Vantis Viewpoint
Despite Concerns About Delays (55%), Baggage Issues (53%) and Airline Bankruptcies (41%), few (12%) Traveling Americans are Planning to Purchase Travel Insurance for Next Trip
Frustration with Costs Has Risen with the Price of Gas
Alabama #1 Among College Football Fans This Week
Confidence in Security of Bank Assets Remains High After Wall Street Meltdown But Voters See the Need For More Regulation - 55%, Not Enough Regulation of Banking
