News & Events

Ipsos Data Drops: Unpacking U.S. attitudes on food, health and regulation

Brands shouldn't overlook the partisan common ground on healthier food, or the strong demand for safety and transparency among mothers and women.

Ipsos Core Political Survey: Presidential Approval Tracker July 2025

The July Reuters/Ipsos Core Political shows that Americans remain split on what is the most important issue facing the country today.

Nearly 30 Million Americans 'Very Likely' to Volunteer for Mission to Mars

Reuters/Ipsos Poll (October 6): Core Political Approval Expansion

Washington, DC — The Ipsos Core Political Data (Expansion) was released today. This reports dives into the Core Political, examining gender, race and education.

Nearly 30 Million Americans 'Very Likely' to Volunteer for Mission to Mars

Washington, DC- A just released Ipsos poll tested the enthusiasm that Americans might potentially have for volunteering for a mission to Mars. In recent statements, Elon Musk, private space company SpaceX founder, indicated that early missions to Mars involve a high risk of fatality.

Ipsos/Diane Rehm Show Study of Millennials

Ipsos Launches LIFE Path to Understand Consumer Dynamics along the Path to Purchase

Ipsos Launches LIFE Path to Understand Consumer Dynamics along the Path to Purchase

New York, NY – Recognizing that the consumer’s path to purchase is more convoluted and more complex than ever before, Ipsos Marketing has launched LIFE Path to help clients understand and impact consumer choices along their journey. LIFE Path offers a holistic, modular approach to path to purchase understanding that involves social media intelligence, passive metering, and qualitative and quantitative research – so marketers can assess which touchpoints are most influential in generating sales.

Ipsos/Diane Rehm Show Study of Millennials

Washington, DC- The findings for the Ipsos poll on Millennial Voting with Diane Rehm Show were released today.

Reuters/Ipsos Poll (October 5): Core Political