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The Ipsos Care-o-Meter: What does America know about vs. what does America care about?

The Ipsos Care-o-Meter: What does America know about vs. what does America care about?

The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.

25 June 2025

Society

Ipsos Partners with Stanford University to Pioneer the Future of Market Research with Synthetic Data

Ipsos partners with Stanford University's Politics and Social Change Lab (PASCL).
6 August 2025
Society

Three in four Americans say anti-smoking ads are important

Findings of a new Ipsos poll offered exclusively to Axios on the importance of anti-smoking campaigns and whether Americans feel these campaigns should be strengthened or weakened
6 August 2025
Society

Ipsos Global @dvisory: The Economic Pulse of the World (March 2016)

Washington, D.C. — A major analysis of world public opinion was released today by Ipsos — one of the world’s largest market and opinion research companies.The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 19,108 recent interviews in 27 countries around the world.
11 April 2016
Society

Ipsos/Reuters Poll (April 6): Core Political Approval

Washington, D.C. — Barack Obama's approval remains at 46% this week.
6 April 2016
Corporate

Ipsos Appoints President for Ipsos Marketing Quantitative in the U.S.

Joe Marshall Crosses Pond to Lead Innovation and Market Understanding Research Business
6 April 2016
Society

One in Three (35%) Americans Say Nobody Taught Them about Investing

Most (87%) Believe that Financial Literacy Should be Taught in Schools
5 April 2016
Society

Reuters/Ipsos Data: Most Important Quality of Presidential Candidate

Washington, D.C. — Republicans are four times more likely than Democrats to say that aggressively defending America is an important quality
4 April 2016
Society

Reuters/Ipsos: Profanity

Washington, D.C. — The majority of Americans believe swearing is more commonplace than twenty years ago
4 April 2016
Society

Reuters/Ipsos: Lying

Washington, D.C. — Six in ten Americans feel like they rarely have to lie or cheat
4 April 2016
Society

Trump's "America First" in Historical Context

Historical Resonance of Anti-Immigrant Rhetoric
4 April 2016