The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
Few Americans say they're reading positive news about the economy, though more Republicans say they're seeing it than Democrats, according to new polling from the Ipsos Consumer Tracker
Two Thirds (64%) of Users in 24 Country Study More Concerned About Online Privacy Compared to Year Ago
The presence of young influencers in a household makes a difference when it comes to acquisition intent and brand preference
Sense of Vulnerability Fueled by Two of Eight Threats in 2014: Armed Conflict and Major Health Epidemic
Half (48%) in 24 Country Study Feel that Airstrikes Will Eliminate ISIL as Serious Threat to Peace
Citizens in 25 Countries Assess the Current State of their Country's Economy for a Total Global Perspective
