The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
Few Americans say they're reading positive news about the economy, though more Republicans say they're seeing it than Democrats, according to new polling from the Ipsos Consumer Tracker
Obama Enjoys Double-Digit Lead over McCain On 9 of 11 Presidential Qualities Three In Ten (30%) Americans More Likely To Vote for Obama If He Selects Hillary Clinton As Vice Presidential Running Mate
More Americans Would Speak Highly of Obama (43%) Than They Would of McCain (30%) Mere 21% of Americans Believe Nation Heading in "Right Direction"
An Ipsos Vantis Viewpoint
