The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.
Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker
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Consumers Not Quite Ready For Digital Video Recorders, Reveals Ipsos-Insight Survey
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Brand Development Will Require More Astute Direct-to-Consumer Campaigns, Cautions Ipsos
Consumers Less Concerned About Online Credit Card Fraud Than Offline, Reveals Ipsos-Insight's Surprising Survey Results
Internet Use Continues To Rise And Saturation In Mature Markets Won't Stop Traffic Increase, Reveals Ipsos-Insight's The Face of the Web 2003 Study
Most Americans Think Celebrities Get Special Treatment In The Nation's Legal System
