The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Marketers should identify the unique, tangible features of their EV models, and build creative campaigns around those specific solutions.
The third edition of our Equalities Index covers 31 countries, and finds twice as many think campaigns to promote equality should go further (43%) than believe they ought to be rolled back (21%).
Americans also like putting customers and employees ahead of shareholders
Increasing optimism in Mexico and Brazil Contributes to Global Index Stability
Worker preparedness and consumer attitudes toward automation vary widely across countries
Americans are feeling slightly better about the direction of the country.
An Ipsos and University of Virginia Center for Politics study
More than three-quarters believe political ads should report who paid for them
However, Two Thirds Believe that Print Will Eventually be Phased-Out and Digital Will Rule