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The Ipsos Care-o-Meter: What does America know about vs. what does America care about?

The Ipsos Care-o-Meter: What does America know about vs. what does America care about?

The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.

25 June 2025

Society

Ipsos Data Drops: Unpacking U.S. attitudes on food, health and regulation

Brands shouldn't overlook the partisan common ground on healthier food, or the strong demand for safety and transparency among mothers and women.
31 July 2025
Society

Ipsos Core Political Survey: Presidential Approval Tracker July 2025

The July Reuters/Ipsos Core Political shows that Americans remain split on what is the most important issue facing the country today.
31 July 2025
Society

Ipsos Ranks as the No. 1 Most Innovative Insights & Analytics Company in the World in 2023 GRIT Top 50 Suppliers List

Ipsos, one of the largest market research companies in the world, was today named as the No. 1 Most Innovative Supplier in the 2023 GRIT Business & Innovation Report, Greenbook’s annual ranking of the world’s most influential insights and analytics providers.
11 October 2023
Society

Ipsos and its clients honored with 13 wins at the 2023 ARF Ogilvy Awards

Multiple campaigns shaped by Ipsos research have been recognized by the Advertising Research Foundation
10 October 2023
Society

[WEBINAR] Sense of Community and Monetization Opportunities Among Younger Gamers

07 November 2023

Time

10amPT/1pmET
Society

Ipsos strengthens its position in the North America Automotive market by acquiring the New Vehicle Customer Study from InMoment

Ipsos, one of the largest market research companies in the world, announces the acquisition of the New Vehicle Customer Study (NVCS) – the largest and longest-running syndicated automotive program in North America from InMoment.
9 October 2023
Society

World Mental Health Day: 39% say they have had to take time off work due to stress in the past year

58% globally think about their mental wellbeing often.
9 October 2023
Society

Roopa Choodamani Joins Ipsos MMA as Vice President, Analytic Consulting

Highly skilled advertising and analytic executive comes to Ipsos MMA with almost 20 years of media, marketing mix, attribution and planning experience
9 October 2023
Society

57% globally think their country is not doing enough to meet its infrastructure needs

People continue to recognise infrastructure’s ‘double dividend’ but see substantial room for improvement.
9 October 2023
Society

Data Dive: How parents feel about the role of technology in education

In five points, we look at attitudes among adults with kids in school on everything from banning ChatGPT to teaching AI in class.
9 October 2023