The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.
Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker
Norms around what forms of speech are acceptable are rapidly changing.
New Ipsos poll also finds bipartisan consensus for U.S. diplomatic boycott.
Six in ten say they are now less comfortable making household purchases than they were six months ago
The collaboration will generate industry-relevant insights about attention, emotion, memory and desirability for marketing, advertising, financial decision making and more.
About two in five Americans report they approve of how Joe Biden is handling the presidency.
Coronavirus cases may be cresting, but inflation isn't. Here's how American consumers are dealing with it all.
Recent rise in concern about Covid following the spread of Omicron continues in 2022. Inflation hits record levels of concern according to this month's What Worries the World survey.