The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.
Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker
Stephane Goldsand and Jasper Snyder Join Ipsos' Global Strategy Partner Group
Cash Used Less Frequently, but Viewed as Easiest to Accept
Seven in Ten (69%) Willing to Pay Extra to Improve Worker Conditions, But Only Four in Ten (39%) Confident Extra Money Will Actually Be Used For That Purpose
Latest Offer from Ipsos Aims to Innovate Market Research through Social Media
Majorities Agree Same-Sex Couples Should Be Allowed to Adopt (59% Internationally, Majorities in 12 of 16 Countries)
