The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.
Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker
Do brands need to stay neutral in politicized and polarized times?
Newly appointed CIO adds greater depth to Ipsos Marketing's innovation and capabilities.
In the latest Reuters/Ipsos Core Political, President Trump is again facing an up-tick in his disapproval numbers
In the latest Ipsos Poll conducted on behalf of Mozilla, only 2 in 10 Americans trust Congress to protect their access to the internet.
Ipsos has been recognized as one of Cincinnati’s top workplaces based on employee surveys across 200 companies in Cincinnati.
In the latest Reuters/Ipsos Core Political, healthcare and terrorism are top priorities for Americans.
Ipsos conducted a centennial poll for the 100th anniversary of President John F. Kennedy's birth on behalf of the University of Virginia Center for Politics via the Reuters/Ipsos Poll.
In the latest Reuters/Ipsos Core Political, President Trump's job approval reaches a new low.