The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Marketers should identify the unique, tangible features of their EV models, and build creative campaigns around those specific solutions.
The third edition of our Equalities Index covers 31 countries, and finds twice as many think campaigns to promote equality should go further (43%) than believe they ought to be rolled back (21%).
Gas prices are down over the last year, but more than half of Americans (56%) still erroneously think prices are going up, according to the Ipsos Consumer Tracker.
Below are five charts on the state of remote work, return to the office, and the future of remote work.
Read Ipsos' analysis of the election and how to navigate the uncertainty around it
Reuters/Ipsos polling finds most, regardless of party, are tired of seeing the same candidates for president and want someone new
28 February 2024
Time
10amPT/1pmET
27 February 2024
Exclusive study ranks the performance of top 17 grocery brands on ecommerce methods and digital transformation