The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Brands shouldn't overlook the partisan common ground on healthier food, or the strong demand for safety and transparency among mothers and women.
The July Reuters/Ipsos Core Political shows that Americans remain split on what is the most important issue facing the country today.
Expectations Index back to its pre-pandemic level
The majority of Americans are familiar with the updated mask usage and social distancing guidelines published by the CDC, over half say they are not planning to quickly return to pre-coronavirus activities
This Country Financial/Ipsos poll finds that half of Americans report no financial impact from COVID-19.
One hundred days since being sworn in, we checked in on how President Biden performs on the nation's top issues
The picture is as complicated as the labor force itself
Some Americans report improving mental health as fears about returning to “normal” pre-COVID life recede. Meanwhile, Americans are feeling more secure about their purchasing power.