The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.
Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker
... the Republican base is more energized and more likely to vote than the Democratic base, and voters of all political stripes are highly dissatisfied with California politics.
Ipsos Shopper Research Expert Donna Wydra to Speak at Shopper Conference
LMX Family forges strategic partnership with leading database and reporting supplier Infotools allowing customizable view of Media Habits of America's Kids and Families
Americans Projected to Spend $75.9 Billion This Summer, Up 9% from the $69.5 Billion they recall Spending Last Summer
Robert Ramirez Takes on New Role Focused on Greater Value to Clients
Three out of five (60%) Americans are still in favor of offshore drilling despite recent spill; more disapprove than approve with Obama's handling of spill despite no change in his overall approval ratings
3 in 4 Interested in 401(k) Annuity Option
