The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.
Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker
New brand research tool receives the "2009 Innovation Award"
Ipsos Understanding UnLtd. Launches New QualSpace(TM) Research Solution
However, Dire Predictions are Down and Optimism is Up
When on Vacation, Americans Are Most Likely to Want Rachel Ray to Be the Celebrity Chef in the Kitchen
Over Half Already Feel that Their Funding Is Insufficient, and Roughly a Quarter of Departments Say They Are Lacking Adequate Equipment and Training
Industry Response Was Immediate and Consumer-Friendly
One Half Of Those wishing for More Would Consider Changing Jobs or Moving to a Community That Had More to Offer
Three Quarters Feel that Expanding US Travel to Cuba Would Positively Impact the Lives of the Cuban People
