The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Brands shouldn't overlook the partisan common ground on healthier food, or the strong demand for safety and transparency among mothers and women.
The July Reuters/Ipsos Core Political shows that Americans remain split on what is the most important issue facing the country today.
Vaccines A Bright Spot
Four in ten Americans believe their financial status will improve as the vaccine is administered
COVID-19 continues to lead our ranking of the top global concerns for the ninth consecutive month as we round out the results of our global survey in 2020.
Trump's approval remains stable; Biden's approval has softened
New fairlife/Ipsos Poll finds that when eating cookies, most prefer to pair with a rich and creamy glass of milk over any other beverage
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