News & Events

Are electronics the new luxury?

The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker

Most Americans aren't seeing positive news about the economy

Few Americans say they're reading positive news about the economy, though more Republicans say they're seeing it than Democrats, according to new polling from the Ipsos Consumer Tracker

[WEBINAR] What the Future: Influence

13 February 2025

[WEBINAR] The Importance of Public Health Research in a Healthier America

20 February 2025

ESOMAR: The Evolution of Marketing Mix Modeling

Majority of Americans support deporting immigrants who are in the U.S. illegally

However, new Axios/Ipsos poll also finds that support declines when specific policies to carry out mass deportations are outlined

Heading into Trump’s second term, Americans are deeply divided

New York Times/Ipsos polling shows significant cleavages around the upcoming administration, the economy, and immigration

[WEBINAR] Ask Us Anything: What the new Trump administration means for business

29 January 2025

More people want brands to stay out of political and social issues

A majority of Americans (57%) now say that companies should remain neutral on social and political issues, a rise of 5 points since 2023, according to the Ipsos Consumer Tracker

Home, office or hybrid? How Americans want to work is slowly shifting

The number of employed Americans who want to work an office has risen, while the number of people who want to work from home has remained steady. On the outs? People who want an even split, according to the Ipsos Consumer Tracker.