The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
Few Americans say they're reading positive news about the economy, though more Republicans say they're seeing it than Democrats, according to new polling from the Ipsos Consumer Tracker
Two Thirds of Physicians Treating Asthma Believe Less Than 50% of Their Patients Take Their Daily Asthma Controller Medication as Instructed Misconceptions about Asthma Control Are Particularly Prevalent among Hispanics and African Americans
Mark E. Greene and Dolores Forget Leverage Extensive Experience to Deepen Ipsos Loyalty Mystery Shopping Offering in the U.S.
The Best Measures for Choosing High Potential Consumer Goods Concepts
Balancing Environment and Convenience a Challenging Task for CPG Manufacturers
