The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.
Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker
Joe Marshall Crosses Pond to Lead Innovation and Market Understanding Research Business
Most (87%) Believe that Financial Literacy Should be Taught in Schools
Washington, D.C. — Republicans are four times more likely than Democrats to say that aggressively defending America is an important quality
Washington, D.C. — The majority of Americans believe swearing is more commonplace than twenty years ago
Washington, D.C. — Six in ten Americans feel like they rarely have to lie or cheat
Historical Resonance of Anti-Immigrant Rhetoric
Washington, D.C. — In light of the most recent news regarding the spread of the Zika virus, Ipsos conducted a poll to gauge the level of concern about the virus among citizens of 27 countries around the world.
