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Public More Open to Tech Companies Sharing their Data – But There’s a Limit
Caution Ahead: 71% of consumers would stop doing business with a company if it gave away sensitive information without permission.
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Are consumers ready to embrace esports stars as endorsers?
Celebrity endorsements continue to be a go-to strategy for brands, despite mixed results.
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How will digital collectibles factor into Affluent sports collections?
Look at any sports collector’s “fan cave,” and you’ll likely see trading card albums, autographed photos, uniforms and game equipment.
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Women in Advertising
Our latest paper looks at how brands will benefit when positive and modern female gender representation is evident in the advertising.
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Corporate Social Responsibility: Marketing Gimmick or Sound Public Policy
Revisit our recorded webinar to hear research on how Affluent Americans view the social policies of companies and the impact these programs have on perceptions and purchases.
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Get Real, Get Creative!
Discover insights that offer real understanding to help marketers climb the creative effectiveness ladder
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The Power of the African American Affluent Consumer
Revisit our recorded webinar to better understand who Affluent African Americans are, and why their spending power makes them a critical component of every savvy marketing plan.
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How can brands put virtual measurement in a real-world context?
In a typical year, half of adults attend a visual or performing arts activity at least once, according to the National Endowment for the Arts.
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How will we research in virtual spaces?
Imagine a world where information, social connection and purchases are not constrained by physical location. Oh, wait—this is already possible today.
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How can brands convert scrollers into shoppers in the Golden Age of social buying?
Digital buying, and more specifically, social buying, accelerated in the upheaval of 2020. With America under lockdown, the pandemic became a moment of opportunity for both platforms and brands as consumers adapted to buying through social media.