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Hot Techniques: Detail Material Testing. How to Improve Talking with Physicians.

A conversation with Jacquie Matthews, President ASI Canada, the Advertising Research division of Ipsos.

Ads Good Enough to Eat: 8 Ways to Increase TV Commercial Recall Probabilities in the Food Category

Disease Prevalence and Treatment Reticence

Reaching and Helping Lost Patients

Global Research: Taking the World by Storm without Getting Wet

Crouching Confusion, Hidden Hassles

Spotting And Managing Market Barriers To New-To-Market Technologies

Package Testing is Essential...

But Does It Tell You What You Really Need to Know?

Brands Without Borders: Understanding Brand Extension

Advertising Wear-out

The Right Price

Questions and Answers

Money in the Bank