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Polling on Fuzzy Issues Like Healthcare Reform: You Can't Measure What Doesn't Exist
When the definitive history of the 2009 healthcare reform debate is written, one footnote will read how varied, even contradictory, the polls had been. Learn what polling on American healthcare reform has taught us about polling on non-electoral policy issues involving the legislative process by reading our latest paper.
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The Apple Pie Effect: Is there a link between U.S. Soft Power and the Corporate Reputation of American Companies?
Our research shows that there is a strong link between the reputation of iconic American corporations and image of the U.S. abroad. As this relationship varies from one country to another, understanding the linkage between corporate image and the image of the U.S. will aid companies operating globally to assess the probable effectiveness of different communications strategies. Find out more by downloading our latest Point of View.
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Corporate Reputation: Ipsos Ideas Special Edition
In this Special Issue of Ipsos Ideas, our research magazine, experts from Ipsos Public Affairs offer insight into how a good reputation can be used to drive your business performance today, as well as to establish a reservoir of goodwill to draw upon when challenges and difficulties arise in the future.
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How Green Initiatives Pay Reputational Dividends
The environment is a popular topic of conversation within corporate reputation circles. As Public Affairs researchers, Ipsos is frequently asked about the traction (or lack thereof!) of environmental programs in boosting corporate reputation. If the environment is so important to people, why isn't it a major driver of every company's corporate reputation? The answer to this question revolves around three loci: broad issue importance, salience of the environment for a particular company's industry and image, and environmental program or message fit.
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To Tax or To Cut?: Managing Voter Demands in Trying Economic Times and the Municipal Agenda
Faced with the most pronounced economic downturn in a generation, local governments have been especially hit hard as revenue bases have drastically declined. The result has been record budgetary shortfalls across the country for all levels of government. Government officials face a tough choice: raise taxes or cut expenditures? What are government officials and policy makers to do? Learn more by downloading our latest Point of View.
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Reflections on the 2008 Election Campaign
An Englishman in New York: Reflections on the 2008 Election Campaign
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Housing Intentions Hold Steady
We keep hearing the tales of gloom and doom--investments plummeting, stock market rollercoaster rides, mortgage woes. The economy is in trouble. And no doubt, it proved a decisive issue in last month's Federal Election and will shape this week's U.S. Election. But when it comes home, how are Canadians reacting to it all?
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"To Rescue Or Bailout?": Words do Matter
Read our latest paper that points out the impact of Congress' plan could have been met with greater support if more care was given to how the approach was framed. In other words, Americans' could and likely would have had very different opinions if it was originally framed as a rescue (equals good) and not a bailout (equals bad).
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Spinning Sponsorship Gold
Beijing's winning bid for the 2008 Olympic Games marked the start of a gargantuan opportunity and a major marketing competition--the race for sponsorship. Interested enterprises spared no effort to win sponsorship status, form marketing teams, sign contracts with sports stars, and use the event to promote their brands and products. So now that the Games are over, how did the sponsors perform?
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How Green is Too Green?
Until relatively recently the concept of "Green" or "being Green" was a fringe issue that you might have read about every once in a while, but it was far from being a mainstream issue. It was considered something for the Left and not something relevant to most people.
How times have changed!